Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming ...

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition ...

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and ...

Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX ...