Dr. Milton had a problem on his hands and thought to call a fellow community business owner that he had become friends with through their local Chamber of Commerce. “Hey Winnie, I have a problem that ...

From one-line mantras to forward-thinking philosophies, these eyecare businesses show how to craft mission statements that resonate with patients and inspire staff.

“There is nothing like seeing your work on the big screen,” says Image Optics owner Wendy Cohen.

Since launching in 2014, INVISION has won 31 international journalism awards for its publication and website, including the ...

Sweeney's valuable experience and insights will play a critical role in driving operational excellence and advancing the ...

The international competition invites participants to capture and showcase the beauty of the eye through outstanding slit ...

But when something has to slip or a patient's bad day becomes her problem, she heads outdoors, hops on her motorcycle, and ...

Joseph is the author of An Entrepreneur’s Eye Care Odyssey— “The Path to Optical Retail Success,” a book that chronicles his ...

Sandbox Stories, hosted by Dr. Scott Jens, dives into the stories of the eyecare industry. With two primary focuses — ...

First, knowledge is power in every aspect of life and optometry is no exception. Patient education is absolutely vital, no ...

Colorful eyewear isn’t just about aesthetics — it’s a game changer for multi-pair sales and a stronger connection with your clients.

Like the ‘extroverts make better sales people’ fallacy and the benefits of corporate social responsibility.