NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The findings reveal that consumers in ...
Abbott, a global healthcare leader, in collaboration with venture capital company Plug and Play Abu Dhabi, has named NAWAT Health the winner of its Innovate4Health Challenge. Designed to address three ...
Meta today announced the launch of a new “Scambusters” campaign developed in partnership with the Cyber Security Council (CSC). The campaign educates internet users on the different kinds of online ...
Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) company founded by former AI startup CEO Neel Pandya,has raised $2 million in early-stage funding to accelerate its vision of ...
What if your daily bottle of water wasn’t just about hydration, but about rewriting the rules of consumer culture? Enter The Code, the region’s first-ever natural mineral water brand with an ...
The Communicate Top 20 CEOs in Advertising shortlist spotlights the leaders reinventing marketing across the region: the strategists, risk-takers, and boldest innovators whose decisions shape brands, ...
The expanded role would also see Freijeh reporting directly to Snap’s Chief Business Officer, signaling a stronger emphasis on global alignment and growth. Freijeh has served as VP of Snap MENA since ...
Obsession has launched a dedicated new service helping the next generation of obsessed founders bring radical, world-changing ideas to life by unlocking bold new business breakthroughs. What if ...
“PR is a dying industry.” It’s something I hear often. But the reality is very different. Yes, the industry has changed, but it’s far from disappearing. What we’re seeing is a natural evolution. PR ...
Lipton has teamed up with Horizon FCB Dubai to unveil a region-first campaign inspired by the global phenomenon, Squid Game. The goal? To introduce Lipton’s new Perfectly Balanced Taste to audiences ...
Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, announces its partnership with Coca-Cola Middle East and Sparklo, a ...
The Global Surge of ESG InvestingThe Global Surge of ESG Investing In Europe, Environmental Sustainable Growth (ESG) funds dominate new fund launches, while the U.S. sees ESG criteria becoming ...