NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The findings reveal that consumers in ...

eToro, the trading and investing platform, has rolled out a locally flavoured, AI-driven advertising campaign to spotlight eToro Club, its loyalty programme for valued clients. Created in partnership ...

Abbott, a global healthcare leader, in collaboration with venture capital company Plug and Play Abu Dhabi, has named NAWAT Health the winner of its Innovate4Health Challenge. Designed to address three ...

Meta today announced the launch of a new “Scambusters” campaign developed in partnership with the Cyber Security Council (CSC). The campaign educates internet users on the different kinds of online ...

A few years ago, I encountered a mid-career executive in the creative advertising sector who, by all external measures, appeared successful, energetic, and deeply invested in her work. Yet she came to ...

Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) company founded by former AI startup CEO Neel Pandya,has raised $2 million in early-stage funding to accelerate its vision of ...

What if your daily bottle of water wasn’t just about hydration, but about rewriting the rules of consumer culture? Enter The Code, the region’s first-ever natural mineral water brand with an ...

In line with its continued dedication to the safety and well-being of delivery riders across the UAE, talabat has announced updated operational standards for all fleet partners. Under the new ...