Operators, equipment makers and tech execs share the equipment, technology and physical design trends set to shape the next generation of fitness facilities For decades,… ...

The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom ATHX Games is making ...

Shannon Tracey and Mollie Navarro will help expand the fitness and wellness-focused technology company’s enterprise business across its Mindbody and Kite brands Playlist has appointed two fitness ...

As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U ...

What your studio might be worth requires more than a simple multiple to answer. Every time I read about a big fitness deal closing at 15x, part of me chuckles and thinks, “Maybe one day!” Then I ...

Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers,… ...

Wahlberg says his first club will beat competitors on price, offering recovery services, blood work and hormone therapy. EoS Fitness has notably been involved in… ...

As GLP-1 use rises, gyms are reshaping strength programming, adding clinical services and building referral partnerships to meet a fast-changing member base. As GLP-1s reshape… ...

The smart ring maker is expanding its fitness capabilities with cardio-load measurement and upgraded VO2 max estimates, potentially positioning it to compete with more fitness-focused rivals like ...

Let’s take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities Tampa’s hardest-to-land, no-cost ticket is going on the ...

The boutique fitness operator, which offers private, semi-private and group training, will soon open its third location in New York City New York City-based boutique fitness brand the LIV Method is ...

The activewear brand’s new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis’ controversial SNL bit about what women wear to the gym After Shane Gillis’ controversial “Saturday ...