The activewear brand’s new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis’ controversial SNL bit about what women wear to the gym After Shane Gillis’ controversial “Saturday ...

As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U ...

The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom ATHX Games is making ...

With 84 studios in development, RockSalt Pilates is widening its instructor pool beyond certified Pilates professionals and drawing franchisees from the food sector Most stories… ...

Let’s take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities Tampa’s hardest-to-land, no-cost ticket is going on the ...

What your studio might be worth requires more than a simple multiple to answer. Every time I read about a big fitness deal closing at 15x, part of me chuckles and thinks, “Maybe one day!” Then I ...

Shannon Tracey and Mollie Navarro will help expand the fitness and wellness-focused technology company’s enterprise business across its Mindbody and Kite brands Playlist has appointed two fitness ...

As GLP-1 use rises, gyms are reshaping strength programming, adding clinical services and building referral partnerships to meet a fast-changing member base. As GLP-1s reshape… ...

Serving as the title sponsor for World Major Marathons like Chicago and Boston, the banking giant sees a big opportunity to connect with younger consumers,… ...

Designed to be the only fitness app people need, Joel and Megan Freeman’s OptimalFit features an AI agent and photo-powered nutrition and workout guidance People are increasingly turning to artificial ...

A birds-eye perspective of the forces reshaping fitness and wellness. Fitness operators know the definition of wellness is expanding well beyond the workout. The harder question is where their members ...

Wahlberg says his first club will beat competitors on price, offering recovery services, blood work and hormone therapy. EoS Fitness has notably been involved in… ...