Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch: ‘More people have been talking about Jaguar for the last two weeks than for so much longer’
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
Jaguar boss doubles down & DEFENDS new ‘woke Tesla’ pink EV in controversial rebrand – & warns of ‘industry disruption’
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car dubbed as a “woke Tesla”. The new model,
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
'Completely destroyed the brand! Drivers make feelings clear on Jaguar's EV rebrand - 'Ugliest car in history'
Social media users have given their verdict on Jaguar's rebrand following the unveiling of a new electric concept vehicle. Jaguar finally revealed the Type 00 concept during a high-profile event at Miami Art Week earlier this morning following its controversial branding decision in November.
Jaguar rebrand: Company defends new ‘Barbie pink’ electric car
Jaguar has defended its new “Barbie pink” car, saying that it “won’t be loved by everyone” because it is “fearlessly creative”. Gerry McGovern, the company’s chief creative officer, said Jaguar’s new Type 00 models demonstrated its desire to “strike through convention”,
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Searches for used Jaguars have spiked since its radical rebrand as buyers hunt for 'Jags they've always known'
Auto Trader says it has seen an increase in motorists looking for used Jags since the iconic British brand unveiled its ...
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
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Jaguar’s controversial new Type 00 in detail
The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
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Jaguar's Dh500,000 EV concept in 'Barbie pink' expected to hit UAE roads in 2026
Jaguar insiders suggest the Type 00 will eke out more than 580hp from its dual electric motors and be capable of covering ...
Stunning or rubbish? Jaguar's new concept car divides opinion
Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...