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Oxford University names 'brain rot'
Oxford University Press picks "brain rot" as word of the year. See the other finalists.
Oxford University Press said the phrase "brain rot" gained "new prominence in 2024," with its frequency of use increasing 230% from the year before.
How to sum up 2024? The Oxford University Press word of the year is ‘brain rot’
Oxford University Press has named “brain rot” its word of the year. It's defined as “the supposed deterioration of a person’s mental or intellectual state,” especially from consuming too much low-grade online content.
Oxford Word Of The Year, ‘Brain Rot,’ Defines Our Screen-Fixated Times
Oxford University Press names "brain rot" as its 2024 word of the year in a nod to modern scrolling habits. "The term has taken on new significance in the digital age."
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on MSN
Oxford Word of the Year is out and here’s a hint: You may have it and not even know it
“Looking back at Oxford Word of the Year over the last two decades, you can see society’s growing preoccupation with how our ...
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on MSN
‘Brain Rot’ Is the 2024 Word of the Year, According to Oxford University Press
The first recorded use of “brain rot,” according to Oxford University Press, was in Henry David Thoreau’s Walden, published ...
Axios Sneak Peek on MSN
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Oxford University Press' word of the year: "brain rot"
Scrolling through silly or nonsensical social media posts can have an unofficial side effect: "brain rot." Why it matters: It ...
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Oxford’s Word of the Year 2024 reflects ‘perceived dangers’ of social media
There’s a word for the feeling you get after endlessly scrolling on social media — and Oxford chose it as their word of the ...
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