His strong season also presumably led to him receiving a substantial amount of money in the NIL department. According to On3, Smith possesses an NIL Valuation of $4.2 million and has inked deals with brands such as Nintendo, Red Bull, Lululemon and most recently Adidas, which was announced on Wednesday.

Smith isn’t the first athlete at a Nike school to ink such a deal — women’s basketball star Hailey Van Lith did so while at LSU, for example — but he is likely the most notable standout to do so while actively playing at the collegiate level.

Ohio State wide receiver Jeremiah Smith has signed with Adidas, a major move for the sportswear and footwear giant ahead of college football's 2025 season. Smith registered 76 receptions for 1,315 yards and 15 touchdowns last season as a five-star true freshman sensation for the national champions,