If you’re a sneaker lover, you already know the drill, when Nike drops a fresh pair of Air Jordans, they don’t last long.

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more than 20 years ago. In fact, even his sneakers are iconic. And now in unisex sizes for adults and kids,

March Madness always delivers plenty of exciting highlights and iconic sneaker moments. Athletes and fans looking to gear up for the height of college basketball season can look no further than the Air Jordan 1 Low.