In the wake of its recent headlines, McDonald’s has now become the target of an ongoing boycott initiated by The People’s Union USA, a grassroots advocacy group. The union’s founder, John Schwarz, explained in an Instagram post that the union is demanding “fair taxes, an end to price gouging, real equality, and corporate accountability.”

McDonald's has issued a response to the nationwide boycott that has been targeting its restaurants this week, fueled in part by the company's decision to roll back diversity, equity and inclusion (DEI) initiatives.

After targeting companies like Amazon and Walmart earlier this year, an activism group has announced that it will boycott McDonald’s this week.