Thoughtful "freebies" can deepen loyalty with your best customers—the key is to make rewards feel personal, purposeful and tied to the value your brand already delivers.

Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador ...

McDonald's Corporation MCD continues to lean into its digital and loyalty capabilities as a core pillar of the growth ...

Popular loyalty programs with major brands are set for shake-ups in the new financial year, with one to close for good.

Carnival Cruise Line is replacing its longtime loyalty program with Carnival Rewards, a flexible, points-based system ...

Edvisor Rewards, which is designed as a loyalty program, lets education agencies earn points for processing payments and selling insurance on the platform, which can then be redeemed for school-funded ...

According to a statement shared by the company’s Brand Ambassador John Heald, Carnival Cruise Line will listen to its guests ...

Carnival has released another letter in an unsuccessful attempt to lessen the backlash to their new loyalty Rewards Program.

The cruise company is making changes that will put greater emphasis on how much its guests spend, rather than how many days ...