When adopters passed by his kennel, Pop had a message to share in a NYCACC TikTok video: “Notice how calm I am? Very demure, very mindful.” The clip shows him leaning into his sweetness, even rolling ...

NEW YORK — “Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator Jools Lebron is working to trademark uses of her now-viral words. Lebron ...

The viral phrase “very demure, very mindful” has been filed for trademark by a Washington State man named Jefferson Bates. The expression was popularized online by TikTok creator Jools Lebron.

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy,” or — ...

Lebron filed to trademark “very demure very mindful” for various entertainment and advertising services, including the promotion of beauty products, last week with the U.S. Patent and Trademark Office ...

If you couldn’t at the beginning of the year, chances are you can now after the word took the internet by storm this summer. It was searched for and talked about so much that Dictionary.com made it ...