The Chicago-based TikTok star shares her journey to sobriety and hopes for claiming a place in the beauty industry.

Add Yahoo as a preferred source to see more of our stories on Google. Jools Lebron at the TikTok Awards 2025 held at Hollywood Palladium on December 18, 2025 in Los Angeles, California. TikTok ...

Jools Lebron on Dec. 18, 2025. In a second clip shared to the same Instagram carousel, Lebron broke down some of the more specific ways that her life was changed by the video, touching on how the ...

TikToker Jools Lebron's running joke about how to dress "demure" for the workplace has sparked a TikTok trend in which people ...

While coining the phrase “very demure” made Jools Lebron a viral sensation, things were crashing down behind the scenes. In August 2024, Lebron, a mildly successful beauty creator on TikTok who had to ...

*Remember August 2024? The air was thick, the planet was overheating, and somehow, a trans woman sitting in a grocery store parking lot taught the entire internet how to behave. “Very demure. Very ...

Khalid Jordan shared a video lip syncing to a sound joking about how he's making the most of his brother's success.

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy,” or — ...

The influencer is opening up about addiction, burnout and rebuilding her life Phillip Faraone/Getty Jools Lebron says her rapid rise to fame led her into substance abuse struggles The influencer ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com's 2024 Word of the Year. The announcement, made Monday on the platform's website, ...

Drag icon Trixie Mattel teams up with Jools Lebron for a collab that gets very demure, very mindful, and very funny in all ...