Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has ...
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or ...
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
There's not much newsworthy in arguing if a company like JLR has 'gone woke'
It’s been another internet culture war, the sort that gets keyboard warriors of all types battling it out on social media.
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Go Woke, Go Broke: Jaguar's fall and the curse of woke capitalism - Brendan Clarke-Smith
Once upon a time, a Jaguar parked on the drive was a symbol of British success. It wasn’t just a car; it was a statement. For ...