Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its ...

On Monday, Jaguar may become the coolest car company on the planet or prove right doubters who are warning ‘go woke, go broke ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Just a few hours prior to its scheduled debut at Miami Art Week, pictures of Jaguar’s next, and highly anticipated, electric ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...