Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...
Daily sales of Jaguar vehicles have fallen by nine per cent since the British brand's controversial rebrand last month, ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
An out-of-the-box ad-film in a market boxed in by convention was bound to make people gasp. It’s high-risk, high-return ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
“What on Earth is Jaguar thinking?” exclaimed gearhead Luke Malpas in one TikTok clip. “They’ve gone from being a staple of British engineering, creating some of the best cars we’ve seen on the road, ...
Having covered this week's Jaguar controversy, let me take you for a secret peek behind the company's car-launch curtain to ...
The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
While JLR has previously said the cars would sell for more than £100,000 ... Critics have accused the company of going “woke” ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...