IndiGo filed a lawsuit against Mahindra over the name of the BE 6e electric SUV, which is the same as the callsign of the low ...

Mahindra & Mahindra is renaming its electric SUV "BE6e" after IndiGo airlines' parent company, Interglobe, objected to the ...

Mahindra agrees to rebrand its electric SUV, but maintains it will challenge IndiGo's claims; next hearing in the case in ...

Mahindra has announced that its newly launched electric SUV, the BE 6e, will be rebranded simply as ‘BE’ as it continues to ...

Leading automaker Mahindra on Saturday said it will strongly contest the brand rights of its electric SUV 'BE 6e' in court, ...

As Mahindra and IndiGo battle it out over the trademark, issues around usage and implications provoke debate. Brand experts ...

Mahindra and Mahindra has renamed its newly launched SUV, the Mahindra BE 6e to Mahindra BE 6 amid ongoing legal tussle with ...

Mahindra has decided to contest the brand rights of ‘BE 6e’ in court after IndiGo claimed the trademark of ‘6e’ as its own.

Mahindra Group will rename the SUV brand ‘BE 6’, but ‘the claim by IndiGo is baseless,’ and it will challenge it during court ...

With no sign of the ongoing dispute settlement between Mahindra and IndiGo, the Mahindra BE 6e has been renamed BE 6. The SUV ...

Following a challenge from InterGlobe Aviation, Mahindra will change the name of its 'BE 6e' model to 'BE 6'. The company ...