It's what analysts say could be a concerning trend as the birth rate continues to decline, creating larger implications for ...

Fewer Gen Z voters said they plan to vote for a Republican in the midterm election than a month ago, according to a new ...

Our research reveals that 65% of Gen Z buyers will abandon a business relationship after just two to three negative ...

Allison Loveall told Newsweek that it "hits different" seeing her brother and sister build meaningful relationships with her ...

"It instantly struck me as hilarious because if you have sisters, you know exactly what that means," Sophia Bamford told ...

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power ...

The Oklahoma City Thunder and Indiana Pacers are among the youngest teams in NBA history, led by almost entirely Gen Z ...

John Proctor is the Villain” is about high schoolers studying “The Crucible” as the #MeToo movement arrives in their Georgia ...

Google's latest scams survey finds younger users ditching passwords for more advanced sign-in solutions like passkeys and ...

Novak Djokovic is two wins away from a record-breaking 25th major title - but Jannik Sinner, Carlos Alcaraz and Lorenzo ...

As a self-proclaimed “punk, queer grandpa,” the actor and writer John Cameron Mitchell has some advice.

Young consumers are actively seeking to invest in businesses that resonate with their desire for authenticity.