The recent 10-year partnership between South Carolina's Board of Trustees and Nike is set to revolutionize the Gamecocks football and women's basketball programs. With cutting-edge uniforms, ...

The University of South Carolina (USC) is set to transform its athletics program through a groundbreaking partnership with Nike, as announced in a recent Board of Trustees meeting. This new agreement ...

Opinion editor Matthew T. Hall interviewed USC great Marcus Lattimore whose book is out ahead of a season of high hopes for ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

Will LaNorris Sellers be a Heisman finalist? Will South Carolina football make the College Football Playoff? Here are 5 bold ...

South Carolina football takes on Virginia Tech for the 2025 season opener. Here's how to get tickets for the game in Atlanta ...

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...