A writer tests and ranks new products from celebrity beauty brands including Rihanna's Fenty Beauty, Hailey Bieber's Rhode, ...

You'll be seeing Mocha Mousse everywhere in 2025. Shop these warm, earthy-inspired finds from Rhode, Fenty Beauty, lululemon, ...

Whether the people on your list are hair or skincare-obsessed, there’s a gift for everyone with new releases this season.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Melanin Beauty Awards were designed to spotlight Black-owned beauty brands, influencers, and products impacting our daily self-care routines. These brands and products prioritize melanated skin in an ...

Forbes has released their list of the 100 most powerful women across the globe. This year's class includes both Taylor Swift ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When it comes to celebrity beauty brands, there are few quite as popular as Rihanna’s Fenty. And now, Boots shoppers can get some of the popstar’s makeup gift sets for ‘better than half ...

Cinnamon girl makeup uses reddish brown blush, gold-hued bronzer, and glossy brown lips to achieve a warm and toasty look ...

Most established players such as Reliance (Tira) and Flipkart (Myntra) are jumping on the beauty bandwagon following Nykaa's ...

The company has seen strong engagement from younger shoppers who are on the look out for both mass products and prestige ...