Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'
Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...
Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
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The Starbucks (SBUX) CEO Made $96 Million Working Remote, and Is About To Lay Off Employees
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Chipotle assesses fallout from Mexico tariffs, forecasts tepid annual sales growth
Chipotle Mexican Grill said on Tuesday that if President Donald Trump's proposed tariffs on Mexico go into full effect, the ...
Starbucks shifts marketing approach
Starbucks will air a pair of commercials on Fox before and after this weekend's Super Bowl, followed by a free coffee promotion as it shifts its marketing efforts.