Eager to make the sport feel relevant again, promoters staged a series of fights in one of the most crowded places in America.

The ring was set on Seventh Avenue in front of ABC's "Good Morning America" TV studio, and Carlo's Bake Shop, with Bubba Gump Shrimp Co., Taco Bell and Hard Rock Café across the street. It lay inside a setup that included four pillars with a roof and four small video boards.

Times Square was the setting for Garcia’s first fight since he was suspended for a year after testing positive for PEDs vs. Devin Haney.