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Microsoft taps Amazon DSP as preferred partner
Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes ...
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...
A holiday promotional image from the Amazon Ads website. iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers using Amazon DSP will have ...
SEATTLE--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to ...
Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP. Microsoft is officially winding down its DSP, Microsoft ...
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