Verizon has been testing a new “value proposition” that’ll launch in the first half of 2026. It likes the early feedback it’s received for it. For Verizon to complete a comeback story, it doesn’t plan ...

In today’s saturated and fast-moving software landscape, the strength of a company’s value proposition often determines ...

Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love and understand what we have to offer. But the main challenge ...

Redefining a value proposition requires a service model and operating structure that can deliver coordination at scale, says Scott Winters.

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...