Geo-blocking has a purpose. But it stops you from enjoying your loved content. There may be two major reasons for ...

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars ...

It’s only my opinion, but I don’t think anyone born in the first half of the 1940s should ever have to see the word “geotargeting,’’ much less have a rough idea of what it means. Even so, here I am.

Super Bowl LX is gearing up for its 3:30pm Pacific kickoff time at Levi’s Stadium in Santa Clara, Calif., and the Audacy-owned Sports Talk FM serving the San Francisco-Oakland-San Jose region is ...

When it comes to your media, what works in Milwaukee might not work in Miami. That is not just a creative challenge, it is a measurement problem. Brands that plan, target, and measure by geography can ...

When it comes to your media, what works in Milwaukee might not work in Miami. That is not just a creative challenge, it is a measurement problem. Brands that plan, target, and measure by geography can ...

What does geotargeting look and sound like? The first such installation went on the air last month at KADD(FM), “La Mejor 93.5,” licensed to Logandale, Nev., as a Class C FM. The Regional ...

Location-based marketing helps you reach the right people, in the right place, at the right time. Learn how it works and how to use it to boost conversions. Reaching the right customers at the right ...

Newly available technology called ZoneCasting™ from GeoBroadcast Solutions enables local radio stations to use FM boosters tuned in synchronized Single Frequency Networks to both boost signal strength ...