In February 2026, a rumor spread widely that Frida Baby, a company that makes products for babies and postpartum care, used ...

Popular baby care brand FridaBaby is currently under fire after old ads and packaging resurfaced on social media. Perturbed parents are claiming that the company crossed a line with sexual tones on ...

In February 2026, a rumor spread widely that Frida Baby, a company that makes products for babies and postpartum care, used sexual innuendo in its marketing, leading a number of social media users to ...

Fridababy is facing backlash after past marketing materials featuring sexual jokes about baby products resurfaced online, sparking outrage and boycott calls. Critics say the brand crossed a line, ...

Some parents are raising issues against babycare brand FridaBaby, saying the product is being sexualized.

The brand drew widespread criticism this week after a viral post highlighted some of the brand's bold marketing choices.

Efforts to rein it in have failed. After a 2006 Institute of Medicine report linking food advertising to obesity risk, industry responded with voluntary self-regulation through the Children’s Food and ...

By harnessing the power of technology and data analytics, the D2C model is enabling India’s beauty brands to gain deeper insights into their customers and helping them sell more efficiently.

John Frieda Hair Care is calling on the power of the Nader sisters in its new social-first campaign, Hot Hair Hotline. The ...

Instead of waiting for macro tailwinds, marketing leaders must recalibrate and set themselves up for real-time, measurable ...

The baby supply company has made questionable advertising choices, with taglines like 'what happens when you pull out too ...