Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

The first of April comes and goes quickly without many of us realizing it (unless we've been pranked). Before we know it, we're well into April when suddenly, we realize: "I missed April Fools' Day!" ...

So far today you’ve put toothpaste in your kid’s Oreos, brought mayo-filled Krispy Kremes to your co-workers, and placed a rubber band around the faucet sprayer as a surprise for your spouse. “It’s ...