Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

A Canadian digital marketing partner to service-based businesses has introduced a new TV advertising tool it believes ...

Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...

YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers browse ...

DirecTV has partnered with Glance, an artificial intelligence company, to allow people using its Gemini streaming devices to see AI-generated screensavers featuring their own faces. Glance, owned by a ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Tubi positioned itself as a platform purpose-built for streaming advertising during its presentation at the Interactive Advertising Bureau’s NewFronts on Tuesday. The Fox-owned ad-supported ...

NEW YORK—Fox’s ad-supported streaming Tubi made a series of product and partnership announcements during IAB NewFronts in New York, including the launch of new interactive ad formats, detailed some ...