New research by Fuqua’s Wilfred Amaldoss reveals that offering eco-friendly goods can sometimes lower profits and even hurt consumers, depending on how much people love or hate sustainability ...

After a stellar year marked by a record number of international tourist arrivals, Vietnam’s tourism and hospitality sectors are poised to enter an acceleration phase, shifting its focus from recovery ...

At India Brand Conclave 2026, industry leaders discussed how adoption of AI should balance speed with governance, automation with human judgment, and innovation with measurable ROI ...

Your personal relationship with consumer culture can have a very significant impact on the environment and society as a whole.

To boost demand, Cotton Incorporated has refined the pillars of the cotton research and promotion program.

Who would’ve guessed—corporations lie!

Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.

Algorithms aren’t acting maliciously. They’re doing what they were built to do. That’s why algorithmic bias in marketing is ...

From plant-based meat to packaging, from regulation to regenerative agriculture, what is the future of sustainability in the ...

Some marketing convictions no longer hold up—what may have once seemed like a best practice can look different after years of testing, iteration and client work.

Sustainabilitycategory Indonesia to hold follow-up meeting with MSCI this week after market rout Indonesia will brief MSCI this week on progress with its capital market reforms, the Indonesian Stock ...