The NFL has revealed the Super Bowl LX logo ahead of the showpiece and it's already sent conspiracy theorists spinning. Why? The Super Bowl logo conspiracy, of course.

A theory about the Super Bowl logo colors has fans convinced of the matchup to come in Super Bowl LX.

The next Super Bowl, LVII, featured the Kansas City Chiefs and the Philadelphia Eagles. The logo that year had two main colors: red and green.

The following year, for Super Bowl LVII, the logo's green and red tones perfectly aligned with the Eagles and Chiefs.

Did the marketing minds behind the Super Bowl logo predict this year’s matchup? Not exactly.

So how did the Super Bowl logo conspiracy theory come about? Here's everything to know about the concept that has piqued fans' interest. Related: Who Played in (and Who Won!) the Last 10 Super Bowls ...

Why did the Super Bowl logo design stay the same for so long? The NFL finally brought some creativity back to the Super Bowl logo after a decade of bland designs.

The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look back at some of the design changes.