Southwest Airlines made the controversial decision to end its longstanding policy of allowing two free checked bags for each ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

May 28 is the day Southwest Airlines starts to charge for checked baggage. This represents a significant change for the ...

Southwest announced Tuesday it will start levying on its passengers a $35 fee for one checked bag, and $45 for a second.

Southwest on May 28 will start selling basic economy tickets and charging for checked bags for the first time in its history.

And while extra fees will obviously generate the added revenue the airline desires, the bigger question is this: By grabbing ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest will be charging $35 for first checked bag, and $45 for second checked bag. Rapid Rewards A-List preferred members ...

Bob Jordan sees the key to Southwest's success as the rapid introduction and careful implementation of changes not just to ...

Southwest’s most iconic perk end Tuesday. While it has received flak from customers, executives hope bag fees will shore up ...

Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...