Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...

The holidays are a ritual built on shared history, yet Coca-Cola’s 2025 holiday ad campaign bets on AI efficiency over emotion. Can true nostalgia survive when the human touch is removed from the ...

Somehow, the 1980s Diet Coke craze -- which I started drinking in junior high -- has become the darling of a whole new ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...

Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

AI snake oil is selling in the ad world, which means soon there will be only one way to stand out: Be better than the algorithm.

The cartoon debuted on Dec. 9, 1965, and was anything but a sure thing. Coca-Cola, a jazz artist, and bunch of kids helped ...

Nonetheless, according to data compiled by the social media management and analytics company Sprout Social, the recent surge ...

Every year, Carols in the Domain brings people together to share music, memories and the unmistakable magic of Christmas. This year, with The Salvation Army as the new naming sponsor, that magic takes ...

Buffett has spoken of the importance of moats around businesses. The analogy describes a company that enjoys a stranglehold on a sector because of brand power, or efficient distribution, or high costs ...

Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

The best Christmas adverts of all time bottle the holiday spirit, bringing a wave of timeless festive nostalgia. While there's no formula for creating a Christmas ad, over the years we've seen a range ...