After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...

Fueling that performance is a marketing organization that has undergone a complete overhaul over the past four years. And at ...

Generative AI in advertising is stirring controversy, as seen in recent McDonald's and Coca-Cola campaigns that sparked ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Every year, Carols in the Domain brings people together to share music, memories and the unmistakable magic of Christmas. This year, with The Salvation Army as the new naming sponsor, that magic takes ...

Great marketing is crucial to convincing audiences to see films in theaters, but here are 15 times movie marketing ploys went ...

We don’t just tolerate ads over Christmas, we adore them with their themes of goodwill, love and overcoming adversity. Here ...

Discover what mindshare means, how it impacts brand popularity and consumer awareness, and how it compares to market and ...

From tariffs and trade policies to the longest government shutdown in history, farmers have been hit from all angles.

Remember when you could walk into any corner store and find yourself staring at a wall of sodas you'd never even heard of?

In times of market volatility, Coca-Cola is frequently viewed as a bastion of stability. However, recent regulatory filings ...