When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to ...
When you’re an industry leader in a highly technical field, it’s easy to fall into the trap of assuming you know what’s best. But in reality, businesses that attempt to dictate to their customers ...
If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...
Despite all the talk about strategy, technology and innovation, the success and legacy of a business often come down to one ...
Automation, like any other technology, can either augment human capabilities and foster stronger business relationships or degrade them. Take email, for example. After decades of use, most recognize ...
Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Expensive purchases—like an engagement ring—can sometimes seem like a ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Tim Page “Mom, my friends ...
(By James Bahm) One good thing about Radio Sales is that the AE is, most likely, the customer’s single point of contact for the duration of your relationship. You receive information from billing, ...
While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...