Establishing a long-term relationship with customers is as important, if not more important, than getting sales from new customers. For example, in the automobile business, ...

The idea of forming joint planning relationships with customers scares many business leaders. Whether they've been burned by past customer relationships or simply view customers as “necessary ...

How to create value and develop customers with marketing. There are a number of things that we can do in order to build a ...

This post was created in partnership with Fetch Key takeaways Consumers today have infinite ways to scroll past, swipe away, ...

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be defined as marketing to current customers vs. new ...

How To Build Personal Relationships with Customers: What Is CRM? So while everyone seemingly understands the importance of customer relationships, they have come a long way in a short time.

7. Offer key customers glimpses ‘behind the scenes.’ It is common for progressive companies to have innovation departments where new customer programs are tested before a companywide rollout.

The secret to meaningful customer relationships isn’t a secret at all. It’s consistency, curiosity and the courage to treat people like people. So get rid of the rehearsed scripts, ...

Success in electronic commerce is about building a relationship between customer and company. There's a lesson to be learned from Amazon.com.

To develop loyalty with new customers, however, successful brands understand the importance of developing an ongoing marketing strategy that goes beyond the short holiday selling window. This year, ...

At the end of 2023, J.D. Power released the results of its Electric Utility Business Customer Satisfaction Survey, giving utilities a glimpse into how their customers really feel. With approval ...

In short, business customers want a close relationship with a seller when they are buying something that makes them dependent on the seller. If you think about it, this makes perfect sense. When a ...