When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to ...

Small businesses face a constant challenge: how to stand out and build lasting relationships with customers in a crowded digital landscape. The good news is, today’s digital tools offer more ...

In my experience, "relationship marketing"—the genuine, human connections we build with users, customers and prospects—is ...

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

Customers today yearn for an authentic human connection with the brands they patronize, yet many companies still rely on mass marketing tactics and transaction-based engagement models that treat ...

Is it possible to be so focused on your business that you lose sight of the very people you are trying to win over – your customers? I believe it happens more often than we think. As an entrepreneur, ...

If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

We get lost in the dollar signs too much, which distract us from what is really going on. A radical technological shift (the mainstream adoption of blockchain technology) meets a cultural shift (the ...

In any discussion of business relationships, it is important to recognize that they are, first, relationships, like those we have with friends, partners, spouses, and family. While the details within ...