When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to ...
ShipStation reports that e-commerce success hinges on authentic customer relationships over traditional loyalty programs, ...
Building brand affinity generally requires the company to spend years creating positive, engaging touchpoints between it and the target audience. Here are three tips for building a long-term ...
For those of you who read this column with any regularity, today’s title might seem a bit strange. I focus a great deal on the value of relationships, and advertising seems to be somewhat clinical in ...
(By James Bahm) One good thing about Radio Sales is that the AE is, most likely, the customer’s single point of contact for the duration of your relationship. You receive information from billing, ...
For businesses that focus on developing relationships with their customers, opportunities abound for developing a loyal customer base. These days, customers have more choices than ever before when it ...
Customers today yearn for an authentic human connection with the brands they patronize, yet many companies still rely on mass marketing tactics and transaction-based engagement models that treat ...
Is it possible to be so focused on your business that you lose sight of the very people you are trying to win over – your customers? I believe it happens more often than we think. As an entrepreneur, ...
Relationships don’t just happen because we talk to people. They happen because we slow down, listen to, learn from, and ...
Opinions expressed by Entrepreneur contributors are their own. The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers ...
Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Expensive purchases—like an engagement ring—can sometimes seem like a ...
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