QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

LOS ANGELES - QVC announced Wednesday a major strategic partnership with TikTok to launch 24/7 live shopping streams on the social media platform, significantly expanding their existing relationship.

QVC Group (Nasdaq: QVCGA, QVCGB, QVCGP) has entered into a strategic agreement with TikTok to launch 24/7 live shopping streams featuring QVC Group’s brands, products, and ...

Days after laying off hundreds of employees, the home shopping television network QVC intends to surrender to ...

The deal between TikTok and QVC will see constant livestreams and a broader breadth of QVC Group’s brand partners participating.