The move is part of an ongoing, company-wide restructuring as the legacy retail media brands reckon with consumers shifting away from cable TV.

The QVC Group, which runs the QVC and HSN shopping channels, is laying off about 900 employees as part of its plan to consolidate ... QVC's headquarters is part of a restructuring begun in 2022 ...

"QVC and HSN hosts have mastered live shopping moments ... Last week, The QVC Group laid off about 900 employees as part of that ongoing restructuring plan.

QVC wants to shed its TV roots and become known as a “live social shopping company,” and its first big move is a deal with TikTok Shop.