The move is part of an ongoing, company-wide restructuring as the legacy retail media brands reckon with consumers shifting away from cable TV.

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

QVC Group will host the first ever 24/7 live shopping streams in the U.S. on social media platform TiKTok beginning Wednesday. The move comes as QVC, which sells products through its cable TV, ...

QVC Group, part of QVC Group ... TikTok did not immediately respond to FOX Business' request for comment. Get a brief on the top business stories of the week, plus CEO interviews, market updates ...