The Media Rating Council on Wednesday released its final version of its standards on Outcomes Measurement and Data Quality. The document is the end result of a project led by MRC that included a ...

NEW YORK—In an important step forward in the industry’s efforts to improve measurement, the Media Rating Council (MRC) has issued a draft version of its Outcomes and Data Quality Standards. The ...

In my last post, I wrote about why it’s important for nonprofits to measure outcomes rather than activities. I was excited to see that the post sparked a discussion, but I also noticed that folks were ...

One of the most important areas of ad measurement today is assessing the impact of a campaign on business outcomes. The need to understand with accuracy and consistency whether an ad campaign has ...

Adult hearing health care lacks standard outcome measures that are related in meaningful ways to the individual’s perception of their functional abilities and the impact their hearing difficulties ...