Powerade serenaded a poetic flex to preparation for the brand's 2026 World Cup campaign, a journey of hydration and dreams on the pitch, from superstars to the next generations. The “Power Your Fate" ...

Powerade's World Cup ad. The game of two halves is starting to look, commercially at least, like a game of four quarters: 104 ...

With hydration breaks being used by many broadcasters to show full screen ads - and at times being greeted by boos from fans ...

With Publicis acquiring LiveRamp, many brands will look for a new identity data vendor. Plus: FIFA’s controversial World Cup ...

Jeopardy is finally about to arrive at the World Cup and the real competition is about to begin - before it does, Andy Dunn ...

TORONTO — Normally a thundering wave of boos at a sporting event would be directed at an opposing player, team, official or a ...

Gianni Infantino has denied claims Fifa is banking money from the World Cup’s controversial hydration breaks. The ...

It’s the only constant in a space that only knows one speed. But the more things change, the more they stay the same. LSU has remained at the forefront of it all, proving to the world what we already ...

Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign - Organisers have gone to extraordinary lengths to erase unofficial names and logos from ...

Germany felt the pain of losing a World Cup penalty shootout for the first time. Alexander Hassenstein/ The 2026 World Cup ...

Fans, players and coaches have voiced their indignation at the way the game is massively altered by the four-quarter structure ...