USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

As UConn men’s and women’s basketball get ready for March Madness, the programs are at the center of a new NIL product from ...

Just in time for March Madness, Panini will release a landmark product – its first NIL trading card box set featuring the ...

The NCAA will initially pay the women's March Madness teams 26% of the TV deal, which is the same percentage that the men's teams got in the first year that performance units were introduced (1991).

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the ...

Somehow, the Huskies always manage to fill the gaps left by high-profile exits, as they did for Diana Taurasi, Sue Bird and Breanna Stewart. The likeliest candidate to step up and fill Paige Bueckers' ...

UConn women's basketball's Paige Bueckers and Geno Auriemma have been named to the Naismith semifinalist list, along with ...

USC standout JuJu Watkins signed an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company’s trading ...

UConn Huskies coach Dan Hurley knows the transfer portal and the NIL era have changed college basketball forever.