Olaplex perm: All perms should now incorporate Olaplex into their process due to the bond rebuilding qualities that dramatically improve the quality and longevity of the perm.

Olaplex may be the first bond builder on the market, but it's no longer the only option — nowadays, there are many other bond builders to choose from, each with its own unique benefits.

Learn more Editor's note: Olaplex came under fire in 2022 after customers claimed the product caused breakage and hair loss — and a lawsuit alleged that the company didn't disclose the fertility ...

But fans of Olaplex No.3 have spotted it still included in the ingredients list of the bestselling hair product, causing concern about the formula online. But should you ditch your favourite hair ...

Here are the best Olaplex alternatives, straight from the experts themselves. It’s a cliche to say that variety is the spice of life, but it’s also true. Whether that means experimenting with ...