As consumer expectations evolve and competition intensifies, carving out a clear niche is no longer optional. For small businesses, finding and focusing on a specific niche could be the difference ...

The latest ThinkBook concept is the perfect example of how Lenovo is willing to take risks to push the laptop form factor. (Image credit: Future) Lenovo has never been shy about trying new form ...

You are just like your customers When you open a niche business, you are probably just like your customers and that means you get it and you get them; a huge advantage in business. With size 12 feet, ...