The narrative of Jamin Brakefield showcases another dimension of NIL's impact. Having transferred from Duke to Ole Miss, Brakefield has used his NIL earnings to better the life of a young boy named ...

The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics.

With the WNBA Draft approaching, some of the top college players are choosing to stay in school rather than turn pro. But why are so many opting to remain in college instead of entering the league?

There are no Cinderella teams in this year’s NCAA Sweet 16 for the first time in decades. Fans are blaming NIL. Here are the ...

College basketball continues to ... "Basketball consistently dominates NIL deals because it perfectly combines visibility, personality and cultural impact," SponsorUnited CEO Bob Lynch told ...

The College Basketball ... to leverage their NIL through various marketing campaigns, including social media activations and more. A story like Nebraska shows the impact of this event in one ...

Last year, when the Wolverines were coach shopping, they made a run at Florida Atlantic coach Dusty May — he was fresh off ...

It’s not difficult to envision a world in which the CBC thrives over time and the power conferences grow increasingly ...

As new NIL revenue-sharing rules and scholarship increases take effect, college basketball programs must ... which can often secure young impact players at a reduction of their free-market value.

How the Blue Devils went old-school in the transfer portal era. The post As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth appeared first on Front Office Sports.

Those in the NIL space say that Curry would have been besieged with endorsement offers had his college ... the Fab Five’s basketball legacy is significant, its cultural impact was even more ...