A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its ...

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super Bowl most people will only remember for Kendrick Lamar’s unprecedented rap ...

The NFL is airing two Super Bowl commercials in 2025, one about girls flag football and the other entitled "Somebody." In this spot, Demario Davis, Arik Armstead, and Adam Thielen "partner with ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

A decent Super Bowl commercial, but a very cool product and ... The Duracell scientist heads into the NFL booth and gets some new batteries in a battery-less Tom Brady. Once the new batteries ...

given the rising number of female viewers for the big game and the NFL in general in recent years,” Xu said. An ad from Rocket showed people dreaming of home and aimed to get the Super Bowl crow ...

With the opportunity to reach over 100 million people at once, companies will often put out their most unique or creative commercials for the NFL's big game. For some people, Super Bowl ...

The 2025 Super Bowl is expected to draw over 120 million viewers, with ad spots reaching a record cost of $8 million for 30 seconds. This poses a challenge for smaller brands, but major ...

Jacquelyn Dahl speaks about her marketing agency, 1Up Sports Marketing, managing the business dealings of Patrick Mahomes ...