The NFL is like any other giant company with a growth-first mindset, in that it isn’t content to stay in its current ...

NFL star and Surge partner Jakob Johnson: "ELF offers really good football and has changed our sport in Europe" For six years ...

The Lions’ partnership with FC Cologne — and really, their entire GMP strategy — is not a mere surface-level venture to convert one set of fans into another. It’s an attempt to develop a legitimate ...

Could the UFL serves as the minor leagues for the NFL, is much the same way other leagues like Major League Baseball, NBA and ...

Lions coach Dan Campbell has enjoyed watching the UFL, and believes the league could serve as a developmental-type league for ...