Abstract: The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, ...
DAWIA CERTIFICATIONS: Advanced in program management; Practitioner in engineering and technical management; Foundational in life cycle logistics; and Foundational in test and evaluation EDUCATION: MBA ...
Abstract: In the evolving landscape of customer relationship management (CRM), traditional segmentation models such as reliability, frequency, and monetary (RFM) have been instrumental in tailoring ...
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