The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and ...

Inside the mind of today’s bank customer: Consumer survey insights If you’re curious about how your banking style compares to that of other Americans, you’re in the right place.

Extreme weather such as heatwaves increases the probability of power system supply shortages, thus necessitating enhanced customer flexibility in instances of limited generation-side resources. This ...

Given these limitations, AI’s optimal use lies in augmenting human intelligence, not replacing it. This symbiotic ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.