Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

Originally published by Sramana Mitra on LinkedIn: What's Marketo’s Roll-up Strategy? According to a recently published report, the Global Digital Marketing Software Market is expected to grow 13% ...

If Adobe is actually in talks to buy Marketo from the PE firm Vista Equity Partners, as Reuters reported Wednesday, then it would suddenly become a major player in the B2B marketing space. To be clear ...

This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Starting price: Contact for a ...

Marketo, one of the last of the large enterprise-class marketing automation companies available, has sold for $1.79 billion in a cash deal, TechCrunch reports. Vista Equity Partners bought the martech ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Marketo shares surged after the company's initial public offering today, rising more than 50% from its offering price. Marketo, which provides marketing automation software, priced 6.06 million shares ...

Adobe plans to bulk up on it digital marketing muscle by acquiring Marketo for $4.75 billion. The deal, announced Thursday, underscores Adobe’s expansion beyond its roots in software like Photoshop ...

Vista Equity Partners bought Marketo for $1.8 billion in 2016, taking it off the Nasdaq after an initial public offering three years earlier. Marketo's customers include Eventbrite, GE and Kaiser ...

Adobe could announce a deal for software company Marketo as soon as Thursday, according to people familiar with the matter. A transaction for Marketo will be in the range of $5 billion, one of the ...