Gen Z are now an important economic force, but brands are struggling to figure out how to attract them - and some are getting it very wrong, writes Adam Maguire.

Some marketing convictions no longer hold up—what may have once seemed like a best practice can look different after years of testing, iteration and client work.

Feb 13 (Reuters) - The Los Angeles 2028 Olympics chief Casey Wasserman is putting his talent and marketing agency up for sale, the Wall Street Journal reported on Friday, following criticism for ...

AI is not a content generator. It is an operating model shift. It changes how work gets done across every function. It rewrites workflows. It redefines roles. It impacts decision making at all levels.

Casey Wasserman is selling his talent agency amid backlash over his ties to Jeffrey Epstein and Ghislaine Maxwell.