MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

You're leaving the office, when your phone dings. A nearby store is having a sale on a smartwatch, and an app displays a ...

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

Get insights into the standout commercials from Super Bowl LIX that captivated audiences and hit all the right notes.

The Tsingtao brand possesses a quality brand image, and therefore commands a higher ASP, than major domestic beer brands. This places Tsingtao Brewery at a potentially more advantaged position to ...

Marketing Vitality Index, The CMO Council has curated statistics from trusted third-party sources and centers of domain knowledge, including proprietary data from quantitative surveys and qualitative ...

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

Midlands based marketing agency, Prime Mix Marketing Ltd, launches Pounce, a new cutting-edge creative content hub designed ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

With a prudent approach to mergers and acquisitions and financial discipline, Unicharm has a debt/equity ratio of less than 0.1 times and has been in a net cash position over the past decade. Its ...