MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

The Australian-targeting marketing campaign is meant to be a playful take of the traditional sale, the agency says.

Suffolk University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

The marketing campaign for Mere Husband Ki Biwi illustrated a blend of traditional and digital marketing approaches spanning ...

Jumbo targets a payout ratio of 65%-85% of statutory net profit after tax. We see payouts at the top of this range as appropriate, given the resilience of earnings and the cash-generative, ...

With acquisitions in the e-signature and document-sharing spaces, we believe no-moat Dropbox’s pivot away from cloud storage could provide the firm with economic tailwinds. In a competitive content ...

Operator: Good day, and welcome to the Fiscal Year 2024 Laureate Education, Inc. Earnings Conference Call. At this time, all ...

Talkspace Inc (TALK) reports a 25% revenue increase in 2024, with significant EBITDA improvement and strategic focus on payer business growth.

You're leaving the office, when your phone dings. A nearby store is having a sale on a smartwatch, and an app displays a ...

COLUMBIA, S.C. (WIS) - Joyce Edwards scored 18 points and MiLaysia Fulwiley had 10 of her 15 points in a second-quarter run ...